“Without WunderKeys to get me started I wouldn’t have a studio today!
When May Laing moved back to her home in Scotland, she found it difficult to re-enter the workplace. So she got creative.
“I had worked in early-years education,” May says. “I also played piano regularly in church and often in the schools where I worked.”
After some reflection, making the jump to teaching piano felt like the natural choice. Determined, May immediately set out to sharpen her skills and set up her own business.
“I trained in a group music program for young children, combining my love of music and my expertise in working with children. However, in the early days of the business, it became clear that I needed to add another string to my bow.”
And that’s where WunderKeys came in.
“By using WunderKeys, I was able to access a unique, niche market.”
May actively sought information on ways to reach untapped markets and expand her business.
She stumbled onto the WunderKeys program thanks to, as she says, “an online group of fellow teachers who were also looking to diversify.”
To May, the program seemed like the perfect solution: full of creativity and potential. After all, parents had approached her in the past, asking when their young children could begin piano lessons. Before WunderKeys, her answer was always the same.
“Six or seven years old,” she would say, “when they can read, write, and sit still!”
But WunderKeys offered an avenue to teach those younger children, providing May the tools for expansion. She was delighted by her new, competitive advantage.
“I was able to access a unique, niche market,” she says. “Nobody else was offering piano lessons to preschool children.”
“I love how WunderKeys taps into a child’s imagination.”
It was easy for May to sign up her first WunderKeys students. She posted on a local parenting website, for free, and her earliest inquires flew in shortly.
“I’ll never forget that first email. ‘My son, age two years and eleven months, creates music on his toy keyboard every day.”
May’s excitement grew – as did her schedule, filling up with preschool and early-school-age children. She quickly developed a real love for the program after discovering the benefits first-hand. One of May’s favorite parts of WunderKeys is how it engages students’ imaginations.
“With the finger friends and their adventures, the students learn musical concepts and skills without even realizing it! I love the games, which the children really enjoy playing each week. Game-based learning is so effective: a fun way to reinforce learned concepts. The duets add musicality to each lesson, applying the learning to a piece to practice at home.”
Her students excelled in this imagination-based program, which hooked their parents as well.
One parent remarked that her daughter’s patterning skills were exceptional due to WunderKeys. “[My daughter’s] nursery school teachers were amazed! They thought they were going to teach her something new, and she just did it. The teachers asked us how she knew about patterning. ‘Oh,’ I responded. ‘She does that at her piano lessons.’”
Another pleased parent said that her daughter has a reading age of ten, and she’s only six. “She’s doing so well in school. We attribute this largely to her having started piano lessons at such a young age with WunderKeys!”
It’s not unusual for children to be extremely excited by the program. May recalls one student who actually skipped along the road to his first WunderKeys lesson.
“His parents could see a clear interest in music,” May says, “and were delighted to find a program that would fulfill their desire to give him piano lessons at just three years old.”
“My studio began with WunderKeys.”
May is grateful to the program, because that’s how her studio took off.
“Without WunderKeys to get me started,” she says, “I wouldn’t have a studio today!”
She’s keen to pass on advice to other piano teachers, who can benefit from the program in similar ways.
“If you’re a teacher considering using WunderKeys for the first time, I would absolutely say, ‘Go for it!’ The books are always available on Amazon; they are colorful, beautifully illustrated, well laid out – and it works! You’ll see little ones able to play simple melodies with their tiny fingers after just a few weeks. And they learn so much more!”
May is now the proud teacher of thirty-four students each week: six are currently in WunderKeys books, and ten are WunderKeys graduates who are successfully continuing their lessons. Her studio is absolutely thriving.