“I’m kind of still pinching myself, wondering when I will wake up!” How Lynn used WunderKeys to grow her studio to 50 students in less than a year.
Lynn worked as a general music teacher in one of the largest childcare centers in the United States, traveling around to eight centers in her city to teach a weekly music class to children ages 0-5.
“I used a lot of fun songs, movement, instrument playing, puppets, and stories. I believe preschoolers thrive and really connect with music if you use their natural desire to play, so I like to build on that.”
After bringing in her keyboard one day to discuss keyboard geography with her students, Lynn received several calls from parents asking her to teach piano lessons to their children and she began offering private lessons.
“I used a popular piano method currently on the market. Everything started off fine, but as the children progressed, the non-musician parents began to express frustration that it was too hard for them to keep up and help their children with the at-home practicing. I lost half of the children when we started the second session in January. That’s when I started searching for another option, and I was really, really hoping I wasn’t going to have to come up with my own curriculum. I was way too busy for that. “
Desperate to find a program that would change her experiences with student retention, Lynn found WunderKeys online.
“I knew right away that WunderKeys had several elements that separated it from other programs available for preschoolers.”
“I joined the Facebook group and checked out the three free lessons offered through the group. I have always loved using stories to teach concepts to children and I was immediately drawn to the five lovable preschool Wunderbies characters. I also loved the way the lessons were laid out, with rhythm work followed by focusing on a musical skill, then practicing the skill through activities and a duet, and ending with a game. It was really easy for me to open the book and simply start playing with my preschool students.”
With her choice of program in place, Lynn still needed to fill her time slots with students. She took to the WunderKeys Facebook community for advertising ideas.
Lynn read about other teachers who had used free trial lessons as an advertising strategy. Initially, she was skeptical.
“I saw on the Facebook group that some teachers were offering several free lessons to preschoolers, which totally sounded insane at first.”
But, determined to grow her studio, she decided to give it a try and was astounded by the result.
“Within a few days, I had six children scheduled and we started lessons.”
“I still worked as a preschool music teacher during the day, so I didn’t have time in my schedule for a flood of free students. I posted on my personal Facebook page and I offered one month of free piano lessons to ages 3-5 to a max of six children. The response was very positive – within a few days, I had the six children scheduled and we started lessons. By November, I had added students through word-of-mouth and more Facebook posting, bringing me up to 13 students.
One year later, Lynn’s studio was thriving and she was able to quit her job to focus on teaching piano full-time. She hit the ground running with several strategies in place to fill her teaching schedule.
Lynn offered another round of free lessons, made use of the free WunderKeys social media images, created Facebook events for her free lessons and posted on several swap and shop Faceook groups in her area. She also used the free WunderKeys postcard template and asked her local preschool to send the cards home with parents. It didn’t take long before Lynn’s schedule began to fill.
“All I can say is thank you, thank you, thank you!”
“I was blown away by the response. As soon as people found out that I had more time slots available, I quickly filled three mornings with preschoolers and homeschoolers and three afternoons with preschoolers, school-age kids, teens and adults. I gained ten more students by February, bringing me up to 23 total students, which includes thirteen preschool WunderKeys students and two primer Wunderkeys students.”
Preschool moms leave my lessons and start talking to their friends and families about how much FUN my piano lessons are.
The benefits of her advertising extended beyond preschool piano. Word of mouth quickly took over and Lynn was surprised to find that her preschool piano advertising was also resulting in sign-ups by students in other age groups.
“I have only advertised for preschool piano students, but now I also have ten other students ranging in age from 6-70. I am also teaching a grandmother of a preschooler, a big sister of a preschooler, and a teenage cousin of a preschooler.”
I am still getting several inquiries every week on my business Facebook page, even after my free lessons special has stopped running.
Lynn’s studio continued to grow and opportunity recently came knocking because of her preschool piano advertising.
“Just this past week, I received an email from a prestigious private school in our area. They wanted to know if I would consider coming to their school to teach 20-25 students piano students in the fall.”
Just one year after advertising free piano lessons to preschoolers, Lynn will now be teaching 40-50 students per week.
“I have ONLY advertised for preschool and young beginner piano students. I’m kind of still pinching myself, wondering when I will wake up!”
Not only is Lynn delighted with her full studio, but she’s also excited about the response from parents.
“The response from parents and preschool children has been amazing. The children excitedly run down the hallway to my room at the church, eagerly asking what we’re going to do and play that day. One four-year-old child told me, “You’re not mean like the other piano teacher.” She totally surprised me with her comment. Her mom started laughing and explained. Her daughter had taken lessons with another teacher before taking lessons with me. The teacher got frustrated and scolded the little girl when she jumped off the bench and started moving around the room. In contrast, I ASKED her to “run and put a coin in the cup far away when you hear a long sound.” We play games, jump, dance, and, yes, even run around the room. Children in my studio never have to feel stifled – they can be themselves and enjoy music in their own way, which for preschoolers, normally means it’s playtime.“