MEET AMY C
Discover how she used WunderKeys to grow her studio to 66 students.
When Amy moved to Florida, she longed for a change from her high-stress lifestyle.
“As a child,” she says, “I always wanted to play the piano all day long.”
So she took a leap and embraced teaching piano full time. Immediately, she was met with rewards – and also challenges. Although her goal was to reach all age groups, she found herself turning parents away.
“I would be asked to teach children aged two to six, and I hated to refuse that. But I was unable to find a curriculum that could meet the children where they were developmentally . . . I would usually suggest that the parents call me when the child turns seven.”
Frustrated, Amy searched for a way to cater to this younger age group – and she discovered WunderKeys.
“I’d tried so many other curriculums,” she says. “What would another one hurt?”
“The children were loving their time with me at the piano.”
From early on, Amy knew that this program was different. Especially compared to other curriculums, she was seeing tangible results. Adopting the WunderKeys method for her studio was an easy choice.
“The parents were happy, and I knew the children were learning . . . The best thing about WunderKeys is not only the child-friendly and colorful graphics, but also the sequencing of activities that build on the skills.”
Her students loved the program, and Amy noticed that they were developing positive routines from a young age, laying the groundwork for musical success.
As an instructor, she also found the program perfectly paced and easy to teach.
“It was so simple and step by step,” she says, “just like it should be: baby steps, conquering one thing at a time.”
“I began doing heavy promotion.”
After discovering WunderKeys, Amy began to build her business through advertising: promoting on her studio’s Facebook page and also on yard sale groups and Mom groups on Facebook.
She then focused on preschools in the area, especially those with academically exceptional students.
“I talked with their directors about my program and asked for them to display my cards.”
This strategy was a success – and Amy continues to pursue other marketing methods to keep up the momentum.
“I’ve linked into my local Mothers’ of Preschoolers (MOPS) group, and through them, I do a raffle every two to three months. I also did party favors for them with my business cards and little finger puppets attached. That was a big hit!”
Alongside this, Facebook videos have been extremely helpful for building Amy’s studio.
“Proud parents share them,” she says, “and curious parents watch and then sign up. I also livestream my recitals via Facebook, so far-away family and friends can watch.”
By discussing her advertising methods, Amy hopes that others will consider taking the leap of faith with WunderKeys.
“When the phone rings with a parent asking for lessons for a little one, sign them up, and watch how much fun you have!”
“My studio is way more fun since I began using WunderKeys.”
Even Amy’s most reluctant students find joy in the WunderKeys program.
“I use games now,” she says. “I have been able to win over a reluctant boy who can sight read very well, but hates to practice. Well, he can’t practice for a game! And he enjoys the challenge.”
The responses from parents are also overwhelmingly positive. Recently, on the Facebook page for Amy’s studio, one parent described her child’s journey.
“Ever wonder what the piano curriculum could be for a four-year-old? I did, too! [My child] is learning musical concepts through play. From rhythm and finger control to recognizing patterns and ear training, it’s all happening and she is having the best time.”
With testimonials like these, together with the success that Amy witnesses every day in her studio, Amy’s faith in the WunderKeys method is incredibly strong. She even recommended it to one of her piano teachers for teaching her grandchildren.
“I currently have ten students on my waiting list.”
Today, Amy has sixty-six students ranging from three years old to retirees. Fifteen are WunderKeys students—and she expects that number to rise.
Her studio is rapidly growing, with a ten-student waiting list. To accommodate this expansion, she even had to move her business to a storefront.
“Now, I am not only teaching private piano, I am also giving group classes, selling pianos, and considering hiring another teacher.”
Amy’s glad that she took a leap of faith with WunderKeys.